By Greg Evans
I read a Forbes article today that listed the soccer/futbol team Real Madrid as the most valuable franchise in the world valued at $3.3 billion dollars. The club is headed by a Spanish billionaire and owned by 93,000 members who pay $195 annually (Forbes).
It is much like the Green Bay Packers who is owned by the people of Green Bay, Wisconsin. I played soccer/futbol for eight years so I understand the appeal the sport has world wide. Real Madrid has been loosely around since the year 1897 when futbol was introduced to Madrid by the students of college. But in March of 1905 the club was officially formed. In 1929 the Spanish futbol league was founded and Real Madrid finished the season in 2nd place behind Barcelona. For an athletic club to bring in that much revenue is phenomenal and it is amazing how little they are known to the average person walking down the street here in America.
There is really nothing else in terms of entertainment that can rival the Real Madrid club except for maybe Agatha Christie or Disney World and in a few years maybe Harry Potter. I think the appeal has come from the great players from both Ronaldos and Beckham amongst others that have risen the club's star into the stratosphere. But it is also great marketing and the ability to get great companies to advertise with the company like a Dubai Airlines willing to pay a whopping $39 million. But that is what makes capitalism great and all successful nations have a steady grip on capitalism and all those that abhor capitalism become the dirty street, graffiti riddled cesspools of vice, bread lines and perversion. Analogous to places like Chicago, Oakland, Camden or Detroit. Does that really raise any eyebrows? We've been in a recession now for 5 straight years because the weasels run America like a bankrupt soup kitchen instead of the Real Madrid Soccer brand. When George Bush left office the price of gas was $1.87 a gallon. Any questions...? I didn't think so. I am now a Real Madrid fan because I love the philosophy of making as much money as you can! And I know that offends a lot of people out there but I don't really give a damn. And neither should you because while you are sitting around stewing over Donald Trump building a new hotel in Bangkok, smoking your dope and chatting on internet freak sites, people like me are working late into the night building empires.
The Real Madrid soccer team should inspire you to build your own brand. Kick some tail and collect all the stories that you are going to come across so your grandkids will someday want to be like you the architect of something great and not the schmuck politician with a fat mistress and a pill habit.
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